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Privacy Policy

At Edge & Son (including our Delicatessen), we respect your privacy and are committed to protecting your personal information. This policy explains how we collect, use, and safeguard your data when you interact with us online, in-store, or by email.

1. Who We Are

We are Edge & Son Butchers and Delicatessen, based in New Ferry, Wirral. Our business is built on transparency and trust, and that includes how we use your information.

2. The Information We Collect

We may collect:

  • Contact details (name, email address, phone number, postal address)

  • Order information (products purchased, payment details processed securely via our payment provider)

  • Account details (if you create an online account with us)

  • Marketing preferences (whether you’ve opted in to hear from us)

  • Technical information (such as IP address, device type, and cookies when you use our website)

3. How We Use Your Information

We only use your personal data where it’s lawful to do so. This includes:

  • Processing and delivering your orders

  • Managing your customer account

  • Sending you service messages (e.g. order confirmations, delivery updates)

  • Sending marketing emails and offers (only if you’ve given consent)

  • Improving our website and customer experience

  • Meeting legal or regulatory obligations

4. Marketing

If you sign up with your email, you’ll receive news, updates, and special offers from us.

  • You can unsubscribe at any time by clicking the link in our emails or contacting us directly.

  • We will never sell your data to third parties.

5. How We Store & Protect Your Data

  • Your data is stored securely and only accessed by staff who need it to carry out their job.

  • We use secure third-party services for payments and email marketing.

  • We only keep your data for as long as necessary (for example, to meet legal or tax requirements).

6. Sharing Your Information

We may share your data with trusted third parties such as:

  • Payment providers (for secure transactions)

  • Delivery companies (to get your order to you)

  • IT and website providers (to keep our systems running)

These providers are required to keep your information safe and use it only for the agreed purpose.

7. Your Rights

Under GDPR, you have the right to:

  • Access the personal data we hold about you

  • Ask us to correct any errors

  • Request that we delete your data (where legally possible)

  • Withdraw your consent to marketing at any time

  • Complain to the ICO if you believe your data has been misused

8. Cookies

Our website uses cookies to improve your browsing experience. You can adjust your browser settings to refuse cookies if you prefer.

9. Contact Us

If you have any questions about this policy or want to exercise your rights, please contact us:

Edge & Son Butchers & Delicatessen
Email: jess@edgebutchers.co.uk
Address: 59 & 61 New Chester Road, New Ferry CH62 1AB